![]() ![]() The Apple Watch isn’t quite as niche as that, but it’s nowhere near as mainstream as the iPhone or even the iPad. By Apple’s standards, this is peanuts, and the product is largely irrelevant to the vast majority of people watching the keynote. A TrendForce report last week predicted that Apple’s headset will initially be targeted at developers, not consumers, and that this year’s shipments are likely to fall short of 100,000 units. The problem is that, for now, it’s niche. Reality Pro is certainly an interesting prospect to me, given that it’s an entirely new product line that could eventually be more important to Apple’s fortunes than the iPhone. Instead, the highlights of WWDC 2023 are likely to sit in two categories: the mixed reality headset, and watchOS 10. “The chirping crickets just gave way to the sad trombone.” “Our macOS 14 news hub has nothing,” he laments. ![]() But macOS itself–remember this is supposed to be a software event–appears to be headed for a dull June, so much so that my colleague has wondered if Apple cares about macOS anymore. On the hardware side, there’s the possibility of new Macs, such as a 15-inch MacBook Air and a Mac Pro (finally). But most pundits agree that this is going to be a quiet update with no “tentpole improvement.” It’ll be about fixing bugs and improving reliability, with a few “nice to have” new features chucked in as a bonus. iOS 17 is expected to include a raft of new features, including a clever smart display function and, very likely, the momentous ability to install apps from third-party stores without jailbreaking. Now, I’m not saying that Apple is going to ignore the iPhone completely at WWDC 2023. ![]()
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